Multi-platinum country star Eddie Montgomery released “Be Cowboy,” the new PBR (Professional Bull Riders) anthem and CBS broadcast opener. A video opener featuring Eddie Montgomery performing “Be Cowboy” will debut at the PBR World Finals in Las Vegas on November 6.
“I grew up watching PBR, and have always loved the sport,” said Montgomery. “Through the years, me and the band have played many PBR events. To actually be part of introducing a new theme song is badass and I’m appreciative of the opportunity.”
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