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Average Joes Entertainment launched in 2008 with flagship artist Colt Ford.  Since its inception, the entertainment company has expanded to housing three labels, a management company, a publishing entity and a film and television production company.  Founded by CEO Shannon Houchins, the Nashville-based entertainment company focuses on a grassroots approach, availability of product and cross-promotional opportunities to expand artist visibility.  

Average Joes and affiliated labels' growing roster of artists and projects includes Colt Ford, The LACS, Bubba Sparxxx, Charlie Farley, Lenny Cooper, the Mud Digger Series, Moonshine Bandits, Demun Jones, Daniel Lee, Sarah Ross, Moccasin Creek, Cypress Spring, and Twang and Round.