Sears is launching its fourth annual Heroes at Home spring renovation campaign with Rebuilding Together, a nonprofit organization which aims to preserve affordable homeownership across America.
Sears and Rebuilding Together are planning to renovate more than 300 homes as part of the Heroes at Home program. The goal of Heroes at Home is to enrich American military families’ lives by making necessary improvements and repairs to their homes.
The retail giant is asking customers to lend their support through donations to Heroes at Home. Contributions can be made at any Sears store nationwide or online at sears.com/heroesathome now through July 16. Funds will support the rehabilitation of homes for veterans and military families in Chicago and around the nation, as well as benefit Rebuilding Together’s Disaster Assessment and Response Program.
“Our military veterans, service members and their families are the backbone to this country,” said David Friedman, SVP and president of Marketing, Sears Holdings. “At Sears, we not only stand behind all that our military members do but look to provide for them through programs like Heroes at Home. These efforts help ensure that our military members and their families can retain their jobs and remain comfortably in their homes, which we could not do without the volunteer support and donations from our customers and associates.”
To highlight our American heroes and all that they do to serve our country, Sears has also announced the launch of a national “Portraits of Heroes” song contest with country music singer and U.S. Marine Corps veteran Josh Gracin.
Now through June 1, veterans, active servicemen and women, military spouses and family members across the country are invited to submit a photo of their hero and description (1,000 words or less) of what makes him or her extra special. Entries submitted online will be judged on the originality of the story, connection to the heroes theme and photo that brings the story to life. The winner will have his or her story turned into a song, which will be performed by Josh Gracin, former contestant on American Idol (Season 2).
Sears Holdings Corporation is the nation’s fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada. For nearly 127 years, the company has been based in Illinois, after moving to Chicago from Minneapolis in 1887. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.